Building citations for your company is an important part of Search Engine Optimization. A citation is known as a mention of your business online, including the name of your local or online business, your location, a phone number and a link to your website.
Citations are very important for your business because they make it very easy for potential visitors and customers to find your business and make a connection. In addition to allowing potential customers or the ones who are specifically searching for your company to find your contact information, citations can also increase the chances of new customers discovering your website.
How Can Citations Benefit My Local Business?
Citations are very valuable for local businesses, because your company will have the chance to be discovered by customers in your region. When customers search on Google for businesses similar to yours or products/services that your company provides, citations will increase your ranking so that information related to your business appears higher on search engine result pages.
Using citations helps your company to maintain a competitive advantage over its local competitors. They are increasingly becoming a marketing standard, therefore is very crucial to create as many listings for your business as possible, in order make sure that your ranking is higher than that of your competition.
How Can Citations Benefit My Online Business?
There is a common misconception that if you own an online business, then citations will not be beneficial and do not increase your relevance; However, it is not the case at all. One of the biggest advantages of having online citations for your business is the opportunity to create a network of links.
Those who have knowledge about SEO know the importance of creating links in order to rank higher in Google search result algorithm. Your company’s overall general search ranking can be improved by strengthening your domain authority through the use of online citations.
The reason is that search engines prefer websites that have a lot of links, as this is a signifier of a legitimate website. Having local citations for your online business will increase your visibility to an audience that your competitors may not have access to.
What is the best way to create citations?
Various website listing services can help you to create citations for your business, for instance Yelp or YellowPages, there is also specialized companies like PBNButler that can help to build citations for you that are designed to maximize your company’s SEO, increasing both its general search ranking and local search ranking. Investing in citations will significantly increase your website’s traffic and make it easier for potential customers to find your business.
— Robin Yearsley (@robinyearsley) 19 de junio de 2017